Why launching a sport brand?

Why I am doing this? Leave a trace for my kids. Giving back. Community. Sport bridging the gaps. Trying to have a positive impact. 

I was living in Paris before moving to Asia 15 years ago. Since then, I lived for the most part in Hong Kong and also in Tokyo. I am proud now to call those 3 cities my homes.    

I have been working in the banking field for more than 10 years and I always found it difficult to explain to my kids what my job was. My dream was to have a family business my kids could grow and identify with. I wanted it to be centered around sport and more importantly be socially responsible. 

Sport is a big part of our life not only as a physical activity that makes oneself feel better on a daily basis but also as a pure entertainment and a way to share great moments with others. 

What I grew to witness since I am in Asia is the sense of community in the society. I would like unity, love and giving back to be the core values of this brand. I wish our social commitment gets stronger over the years.